Case Study: Consider a project management startup that lets users try its product, but charges for more than three concurrent projects. It offers four tiers: free, 10 projects, 100 projects, and unlimited. It runs ads on several platforms to attract users to its site, and each time a user invites someone else to join a project, that person becomes a user. What are some of the metrics that the company would care about?

Data Science Interview Questions › Category: Data Science › Case Study: Consider a project management startup that lets users try its product, but charges for more than three concurrent projects. It offers four tiers: free, 10 projects, 100 projects, and unlimited. It runs ads on several platforms to attract users to its site, and each time a user invites someone else to join a project, that person becomes a user. What are some of the metrics that the company would care about?
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MockInterview Staff asked 6 years ago
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MockInterview Staff answered 6 years ago

Attention: How effectively the business attracts visitors.
Enrollment: How many visitors become free or trial users, if you’re relying on one of these models to market the service.
Stickiness: How much the customers use the product.
Conversion: How many of the users become paying customers, and how many of those switch to a higher-paying tier.
Revenue per customer: How much money a customer brings in within a given time period.
Customer acquisition cost: How much it costs to get a paying user.
Virality: How likely customers are to invite others and spread the word, and how long it takes them to do so.
Upselling: What makes customers increase their spending, and how often that happens.
Uptime and reliability:How many complaints, problem escalations, or outages the company has.
Churn: How many users and customers leave in a given time period.
Lifetime value: How much customers are worth from cradle to grave.
Source: Lean Analytics Book. 

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