Case study: You work as a data analyst for an eCommerce company and CEO wants to increase sales — what success metrics would you suggest? And how would determine what's a good target value?

Data Science Interview Questions › Category: Data Science › Case study: You work as a data analyst for an eCommerce company and CEO wants to increase sales — what success metrics would you suggest? And how would determine what's a good target value?
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MockInterview Staff asked 6 years ago
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MockInterview Staff answered 6 years ago

Sales = # of Customers * Avg Sales per customer. So metrics like:

  1. Conversion ratio (visitor -> customer) increase will mean we will have more # of customers
  2. Avg Order Size increase will mean that avg sales per customer will go up too

Check out the Digital Marketing measurement model by Avinash Kaushik. It’s a good framework to come up with success metrics. 

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