How to Determine the Statistical Significance of an A/B Test

Data Science Interview QuestionsCategory: Data ScienceHow to Determine the Statistical Significance of an A/B Test
2 Answers
MockInterview Staff answered 5 years ago

How to Determine the Statistical Significance of an A/B Test: https://www.youtube.com/watch?v=AuQXipyv520

MockInterview Staff answered 5 years ago

What is A/B testing?

  • Two-sample hypothesis testing
  • Randomized experiments with two variants: A and B
  • A: control; B: variation
  • User-experience design: identify changes to web pages that increase clicks on a banner
  • Current website: control; NULL hypothesis
  • New version: variation; alternative hypothesis

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