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Do a A/B testing:
Randomly divide users into two groups (one group without adding more ads), and measure:
Users’ interaction with FB:
– Passive and active engagement rate
– Time spent on FB compared with history
– Comments with friends about more ads (especially complaints on ads)
– People deactivate FB?
Users’ reactions to ads
– Click through rate on ads
– Daily/ weekly/ monthly skips of ads or ignoring of ads
– Feedbacks on more ads
Source
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